Pricing

Pricing that starts at zero.

Your first decision is free, no card required. Run the full Reality Index and the nine section report, then choose a plan only when you are ready to run more.

Side Hustler
$19/ month

First decision always free. No card to start.

For anyone exploring a first or second income stream, digital or physical.

Start free
  • Up to 5 decisions per month
  • Up to 3 live operations monitored
  • Recent intelligence digest, weekly
  • Production workspace
  • Ad Studio with $50 spend credit
  • Surveys
  • Priority compute
Small Business
$200/ month

Plus credits for ad and survey spend. 7 day free trial.

For owners considering a new product line, new location, or pivot.

Start trial
  • Up to 20 decisions per month
  • Up to 10 live operations
  • Recent intelligence, daily
  • All Domain Engines
  • Ad Studio with $200 credit
  • Surveys, 1 free run per month
  • Priority compute
Incubator
$49/ company / mo

Batch volume discount above 25 companies. 14 day trial.

For portfolios. Reality Index across N companies. LP ready batch reports.

Get started
  • Portfolio dashboard, all companies
  • Compare results across companies
  • Drift detection across portfolio
  • Batch validation runs
  • LP ready batch reports
  • API access for portfolio data
  • White label on shared reports
Enterprise
Custom

Scoped to your organization. Talk to our team for a quote.

Mid market and enterprise. Multiple seats, custom data, dedicated team.

Talk to sales
  • Everything in Founder
  • Custom seat count
  • Custom data ingestion
  • Expansion analysis for any market
  • Dedicated account team
  • SOC 2 plus data residency options
  • Priority compute, under 30s

The same brain runs under every tier. The first decision is always free. No contracts, cancel anytime.

Frequently asked

Questions you probably have.

Is the first decision really free?

Yes. Sign up, run your first Reality Index, and read the full nine section report. No card required and no time limit on that first call.

What counts as a decision?

One pursuit run through Valtr. A Reality Index is computed, the Read is issued, and the nine section report is generated. Re running the same decision with adjusted constraints does not count as a new decision.

How does Ad Studio spend work?

Your subscription includes a monthly ad spend credit. Spend beyond that is billed at cost plus a small platform fee, 5 percent on Side Hustler, 3 percent on Founder, and negotiated above.

Why is Side Hustler so affordable?

Because we are not pricing you out of using us. Most operators weighing a first hustle have a day job and a few hundred dollars to risk. The volume and the data flywheel are the prize, not the lifetime value per Side Hustler.

Where does your evidence come from?

Three source tiers. Tier 1 is direct customer outcome data we measure with explicit opt in, lagged 90 days. Tier 2 is public outcome data with verified provenance. Tier 3 is aggregated proxy data from named sources. Every claim cites the tier.

Can I cancel anytime?

Yes. There are no contracts and no lock in. Cancel from your account settings and you keep access through the end of the current billing period.

Can I move up or down between tiers?

Anytime. Upgrade and the new tools open immediately. Downgrade and the change takes effect at your next billing date, with everything you have already run kept intact.

Is my data private?

Yes. Your decisions and Spaces are confidential to you by default. Everything is encrypted in transit and at rest, and nothing you run is ever shown to another customer.

The first decision is free.

No credit card. Sign up takes 30 seconds. Run the Reality Index and the nine section report, then pick a plan only when you want more.

Start free →